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Mega-Info Media's Naked-eye 3D Film Celebrates Chinese New Year at Wangfujing, Propelling New Development of Its First and Second Growth Curve Businesses

Release Time:2024-02

On the day of Xiao Nian (literally meaning Minor New Year in Chinese), a charming and adorable giant panda named “Panda Insect”, which was portrayed with lifelike realism, made its debut at Beijing's Wangfujing pedestrian street, capturing the attention of numerous passersby who eagerly snapped photographs. The release of this captivating naked-eye 3D film Panda Insect added joyous, auspicious, and festive vibes to the atmosphere of the Wangfujing area. Serving as a significant component of Beijing's landscape decoration in Lunar New Year, this delightful digital artwork garnered widespread attention and coverage from media outlets such as CCTV News, Xinhua News Agency, Beijing TV Station, and Beijing Daily.

Panda Insect represents another remarkable achievement in naked-eye 3D technology by Mega-Info Media, specifically crafted for its large 3D screen of Wangfujing Department Store.

The film, themed around the national treasure giant panda, features specially designed digital artistic concepts to portray the panda's image uniquely. By combining the elements of "panda" and "little bee," it creates the distinctive and personalized cartoon character "Panda Insect", infusing the entire film with innocence and imagination. Under the sunlight, the panda emerges from an expansive digital wall, gently blowing rainbow windmills, showing warmth and healing vibes, showering wishes stars, and illuminating the night sky of Beijing. With transitions between morning, afternoon, and evening scenes, the film creates an immersive sense of time and space for the audience.

As a pioneer in outdoor digital media, Mega-Info Media has actively explored the trends in outdoor digital media development. With its top-notch digital content production team, the company has applied cutting-edge AIGC image technology, 5G, AR, and lighting effects, among other digital technologies, to integrate media features with urban landscapes, truly achieving endless innovative creativity and leveraging forefront technology for expression. Through meticulous production, it has maximized the visual atmosphere, making outdoor communication more dynamic. In the production of Panda Insect, various digital technologies were employed. For instance, real-life modeling was used for wall structures and textures to make wall texture more authentic. Movie-grid binding techniques were applied for skeletal binding and skin weighting of the panda, and calculation of curves for hair dynamics were simulated to achieve realistic fur effects. Movie-grade lighting was implemented, and the composition was adjusted according to the optimal viewing angles of the screen to achieve ultra-high-definition effects. All this has significantly enhanced the film's texture and visual impact.

 

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